Marc Newson creates a limited edition Hennessy X.O bottle

Marc Newson's creations might be a little out of reach for the most of us, but the famed designer is lending his talents to a design that's a bit more accessible to the rest of us. Newson has been tasked to create a limited edition of the iconic Hennessy X.O bottle. The overall shape of the bottle remains the same and of course, the cognac blend is the very same formula as it has always been since 1870. What does get updated is the surface of the glass and its packaging. 

“Straight lines seemed to me a more modern interpretation of what already existed,”explains Marc Newson. “To me, the stripes really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.” 

The bottle is then packaged in a transparent "gift box" that follows the form of the X.O silhouette and is made from an injected plastic that is similar to the kind used in perfume bottles and is the first time the material has been used in a spirits product. 

Hennessy X.O by Marc Newson will be available in limited quantities starting next month and will be exclusive to select retailers nationwide.

$200, hennessy.com