Sony's new Bravia XR series will be the first from the brand to utilize the Cognitive Processor XR. What this does is replicate how a human sees and hears by detecting focal points in an image as well as the sound position to create a more lifelike and immersive viewing experience. This feature will be available throughout the entire XR range, which includes models like the range-topping Master Series Z9J (above) with its 8K LED display and the Master Series A90J, which features OLED displays in four sizes ranging from 55 to 83-inches. XR models will also feature Google TV, HDMI 2.1, voice controls, Amazon Alexa and Google Assistant compatibility, Netflix Calibrated Mode, and IMAX Enhanced.
Sony's Bravia Master Series TVs bring studio-quality screens to your living room
Say hello to Sony's new flagship.