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Sony's all-new A7 III arrives with an updated sensor, faster performance, and 4K HDR

The company's 'basic camera' is anything but entry level.
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Sony A7III

Sony has come a long way since its original A7 camera and now the game-changing model is getting its third iteration with the A7 III. It will continue to be the lowest priced model in the lineup, but it will pack high-end features like an all-new full-frame 24.2MP back-illuminated sensor, 10 fps continuous shooting, and 4K HDR video recording. 

Additionally, the camera will feature ISO sensitivity up to 51200, Hybrid AF with 693 AF points and 425 contrast detection points, a 2.95" inch tilting touchscreen display, a 2.3 million dot OLED EVF, dual SD slots, and a battery life that will last you for up to 710 shots (610 when using the EVF). 

$1,999 (body only),

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