
Polaroid Now jumpstarts a new chapter for the instant film brand
The camera has an all-new design and a range of colorful body options.
The new Polaroid is here and thankfully it's a lot like the old Polaroid. Polaroid Originals has now officially returned to the 'Polaroid' name and to celebrate, they're launching an all-new camera called the Polaroid Now. Just like the Polaroids of the past, the new camera is all about fun and simplicity with an easy-to-use design that features a new autofocus lens system, a longer-lasting lithium-ion battery that can be charged via USB, a rugged polycarbonate body, and compatibility with both i-Type and 600 film.
$99, polaroid.com