Leica introduces its first instant camera

Instant film gets a major new supporter.
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Photo: Leica

Photo: Leica

Leica has been pretty aggressive with its digital photography business in the last decade, but today they're taking a bit of a different route. The company is introducing their first ever instant camera and they're using Fujifilm's popular Instax platform to power it. Called the Sofort, the boxy camera is as simple and straightforward as you would imagine, just point and shoot and you're all set. 

If you want to take more control over your photos, the cameras have a selection of settings like a Macro mode, self timer, sport and action setting, and more. The cameras will be available this November in three colors and you can buy Leica's packaged film or Fuji's widely available Instax cartridges. 

$300, leica.com

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