Hasselblad's XCD 4/45P helps create the most travel-friendly package for digital medium format photography

Digital medium format photography just got a whole lot more portable with the addition of the XCD 4/45P lens. Weighing less than a pound, the lens is the lightest digital medium format lens on the market today and when combined with the X1D camera, you create an incredibly compact, and travel-friendly option for shooting in medium format. The lens manages to pack two apsherical elements within a limited space and they've also reduced the noise of the leaf shutter and autofocus motor so you fly under the radar when you snap those massive images. 

The XCD 4/45P will be available in late January. 

$1,099, hasselblad.com