The leader in fitness wearables takes aim at Apple.
Fitbit Ionic with wireless headphones

The much-rumored Fitbit Smartwatch is finally here and they're taking on Apple with a impressive list of features that is sure to win over customers who want a more fitness-focused device. One of the biggest features they're focusing on is the SpO2 sensor that can monitor blood oxygen levels and will be able to offer insights on things like sleep apnea in future updates.

Personal coaching will also play a big role with things like audio coaching sessions that are coming in 2018, a running companion mode that offers real-time pace and distance, and real-time laps with a swim exercise mode.

As for other specs, the watch will feature built-in GPS, PurePule heart rate tracking, 2.5GB of music storage, Pandora compatibility, NFC payment, smart notifications, and multi-day battery life with over 4+ hours of use with a single charge or 10 hours of use with GPS or music streaming enabled. 

$299, fitbit.com

Related Articles