Fitbit's smarter fitness watch, the Blaze

Fitbit challenges the Apple watch with a new fitness smartwatch.
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Photo: Fitbit

Photo: Fitbit

Believe it or not, it isn't Apple or the Android smartwatches that own the wearable market, it's Fitbit. The company's fitness wearables are hugely popular and today they've unveiled their latest design, the Blaze. The watch is clearly targeted toward a more fashionably-minded customer with a more watch-like design and interchangeable band options in metal and leather. The Blaze features integrated heart rate monitoring, multi-sport modes for sports like running, cycling, and cardio, five days of battery life, GPS connectivity through your phone, call and text notifications, music controls, and sleep tracking. The Blaze is currently available for pre-order and ships this March.

$199, Fitbit

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