Motorola aims to dance with the big boys with a heavy duty smartphone that not only can compete in the power department, but also gets some serious style with customization options to make the new Moto X their most luxurious and design-focused phone yet. 

Specs include a Qualcomm 808 hexa-core processor, Adreno 418 graphics, 3GB of RAM, 16-64GB of storage, a 5.7" Quad HD 1440p display, water-repellent nano coating, 4G LTE, and a 21-megapixel camera. 

You can also customize the phone with a variety of "Moto Maker" options that include a wide variety of colored hues, wooden backs, metallic colors, and even Saffiano leather options from famed American tannery, Horween. 

From $399, Motorola