A celebration of Detroit craftsmanship.

The watch features the brand's first regatta timer.

The colorful clocks are inspired by their Detrola watch line.

The new Lap 04 model features a red, white, and blue color treatment.

The Monster series gets ready for its next adventure.

Inspired by the sand dunes of Michigan.

The watch's forged carbon case is stronger than steel yet is lighter than plastic.

A new colorway for Shinola's first-ever automatic chronograph.

Each dial is crafted from Pewabic Pottery clay overages. 3

The perfect investment piece for the well-appointed business traveler.

The Detroit brand's appreciation for craftsmanship expands into the home.

Shinola brings its signature design elements and detailing to the luxury SUV.

Detroit's finest shades.

The watch's case is made from granules that are sourced from ocean bound plastic waste.

The vibrant straps come in ten colorways.

The colorful watch is inspired by American racing in the 1920s.

The dials were sourced from actual MD-80s flown by American Airlines.

A tribute to the godfather of snowboarding.

A perfect complement to the silver stainless steel Apple Watch.

The company keeps it classic for its first watch of 2021.

The new Ice Monster is their strongest and lightest watch yet.

The new RFW version features a carbide-coated case.

The perfect addition to any nightstand.

All of the proceeds from The Champ watches will go toward the Community Foundation for Southeast Michigan.