Rolex

Let's hope this is just the beginning of more 36mm watches in the Rolex lineup.

Time to call your local authorized dealer.

A new book for the most diehard Rolex collectors.

The new $9,250 GMT-Master II has seen resale prices hit a whopping $20,000.

A summer selection of watches that are built for a lifetime of exploration.

The watch is the only known Rolex to be engraved with his name.

The "Pepsi" returns with a new movement and a stunning Jubilee bracelet.

The watch will be available at the Daytona Ultimatum auction.

The Daytona Ultimatum auction will take place in Geneva.

Forget black, how about a desert tan case?

Retro perfection.

The most expensive Rolex to ever be sold at auction.

A new version of one of the company's most capable dive watches.

A blacked-out tribute to one of the most famous animated dogs.

And of course, it's on the Hodinkee Shop.

A throwback to a collector favorite.

Rolex's big diver gets the Blaken upgrade.

Mickey comes to the Milgauss.

Basedon the Explorer 6350.

Some new duds for your old Submariner.

The customizer brings back two classic Submariners.

You've never seen a dial like this on a Rolex before.

The brand's signature camo finds its way to your wrist.