The collection includes an update Air-King, a new GMT-Master II, a new Day-Date, and more.

Only seven prototypes were built between 1953 and 1960.

The latest evolutions of their iconic adventure watches.

Available for 20mm and 22mm lug widths.

The highly-anticipated release includes a new Submariner, Oyster Perpetual, and Sky-Dweller.

The company's first "Tudor Blue" sports watch launched in 1969.

A look at a one-of-a-kind vintage watch shopping experience in Downtown LA.

Rolex isn't the only company in town using the rugged alloy.

The watch was originally gifted to Nicklaus in 1967 and has been worn almost every day since.

Let's hope this is just the beginning of more 36mm watches in the Rolex lineup.

Time to call your local authorized dealer.

A new book for the most diehard Rolex collectors.

The new $9,250 GMT-Master II has seen resale prices hit a whopping $20,000.

A summer selection of watches that are built for a lifetime of exploration.

The watch is the only known Rolex to be engraved with his name.

The "Pepsi" returns with a new movement and a stunning Jubilee bracelet.

The watch will be available at the Daytona Ultimatum auction.

The Daytona Ultimatum auction will take place in Geneva.

Forget black, how about a desert tan case?

Retro perfection.

The most expensive Rolex to ever be sold at auction.

A new version of one of the company's most capable dive watches.

A blacked-out tribute to one of the most famous animated dogs.

And of course, it's on the Hodinkee Shop.