The cameras will compete directly with Sony's A7 series.

The new model features updated ergonomics, tons of resolution, and in-body image stabilization.

The new camera packs a massive 61-megapixel sensor.

The new model will serve as their entry level, full-frame mirrorless camera.

The cameras will be the first to feature 4K 60p/50p video recording.

A great new affordable option to help you build your full-frame Sony kit.

And it's reasonably priced too.