The Gap launches Hill City, a new premium activewear brand
Founded by former MLS soccer player, Noah Palmer.
Fitness
Reigning Champ launches its Performance CollectionT
The line is designed for high-output running and training.
Matthew M Williams teams up with Nike on a data-driven training collection
The Alyx designer brings his styling to a new fitness range.
adidas introduces the latest addition to the AlphaBounce family, the Instinct
The running shoe is inspired by the movement of the human body.
Nike's new Training Kit pushes function and performance to the forefront
The company highlights four big features of its styling performance pieces.
ISAORA's SS18 collection covers all your active and technical wear needs
The lightweight layers will keep you dry this spring.
Killspencer adds a luxurious set of medicine balls to its Athletics Collection
The weighted leather balls come in five sizes.
Nike ups the durability of its new Metcon training shoe
The company's gym-focused shoe gets even better.
Myles' new henley is this season's travel essential for runners on-the-go
A lightweight and technical option to stay warm this fall.
Fitbit releases its first smartwatch, the Ionic
The leader in fitness wearables takes aim at Apple.
Aeance's second collection is a seamless blend of fitness and fashion
Created in collaboration with designer Steven Tai.
Reigning Champ continues to set the bar with their Spring/Summer '17 athletic wear
Lightweight essentials for sport and street.
Mack Weldon releases their first performance tee
AIRKNITx is their lightest and most breathable t-shirt yet.
Seifer changes the S/M/L sizing model with its "made to fit" activewear
The Denver-based brand created ethically-made activewear sized by height and body type.
Fitbit updates its best-selling wearable with the Charge 2
The hugely popular activity tracker gets a sequel.
Boombotix's new headphone line keeps you in tune with your surroundings
The wireless speaker brand debuts a complete line of headphones.
DSPTCH and Equinox create the ideal backpack for work and fitness
Pack everything you need for work and the gym.
Samsung's Gear IconX gives you wireless earbuds and fitness tracking in one device
Leave the phone, these earbuds will be all you need on your next workout.
Outlier reduces the track suit to its bare essentials
And they've given it some serious technical cred.
ELEMNT makes complicated bike computers a thing of the past
Bike computing made simple, as it should be.