The LP 780-4 Ultimae is the Aventador in its purest form.

The car will be exclusive to company's new virtual Ad Personam studio service.

The naturally aspirated V12 will produce a massive 770 hp.

Top speed is rated at over 217 mph.

That's one way to make an entrance.

The five one-offs are inspired by the five natural elements in Japanese culture.

217 mph. 0-62 in 3.0 seconds. Need we say more?

770-hp roars through the Nardo Technical Center.

The Miura's iconic colors come to the Aventador.

2-1-7 miles per hour.

Lamborghini resurrects the legendary SV badge with a 217+ mph hypercar.

Lambo's newest endurance monster.

Lamborghini celebrates a 50+ year partnership with Pirelli.