While it's beautiful on its own as a timepiece, there's much more to the Withings Activité than meets the eye. Behind the analog dial is a fitness tracking system that acts just as you would expect a Fitbit or Jawbone to except in a much more elegant and analog package.
The idea behind the watch is simple, the face displays the time and a secondary indicator which shows a 1 to 100 scale that is set to a goal you've created whether that be miles ran or calories burned. All that data is available with their Health Mate App and the watch is powered by traditional means with an off the shelf watch battery. The watch will come in two colors with a leather strap and a plastic band option for sport use.