Western Rise wants its new sock to be the only one you'll ever need

The sock uses Nuyarn technology to build a better sock.
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WesternRise StrongCore Socks

Western Rise took to New Zealand where they worked with the family-owned New Zealand Sock Company for over a year to create the best everyday sock possible. The end result is the StrongCore Merino Wool Sock, a versatile sock that has all the odor-resistance and temperature regulating qualities of merino wool, but also is 47% stronger, dries up to 5x faster, and is 35% loftier than other merino wool socks in the category. 

$20, westernrise.com

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