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The Naoya Hida Type 2C-1 “Lettercutter” for The Armoury

The Armoury and watchmaker Naoya Hida have unveiled the 2C-1 "Lettercutter," a limited production collaboration that combines classic watch aesthetics with a modern twist. The "Lettercutter" features a 37mm 904L stainless steel case with a German Silver dial and custom-drawn, hand-engraved numerals that are inspired by Art Deco lettering. The movement is a customized ETA 7750 called the Caliber 3020CS, which has a 45-hour power reserve and a 28,800 BPH escapement. Completing the watch is a double-sided shrunken calf leather strap with a precision milled buckle and a quick-release spring bar system. 

The watch will be produced in a run of 10 examples per year and an allocation lottery will go live on Thursday, May 26th. 


$18,700, thearmoury.com

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