Created in collaboration with Jake Burton's friends and family, Shinola presents the latest edition in its Great Americans Series with a special set that honors the godfather of snowboarding.
"After losing Jake to reoccurring cancer over a year ago, a small group of family and friends poured their hearts into creating this gift set as a tribute to my husband,” said Donna Carpenter, owner of Burton. “It all started with my youngest son Timi talking to Shinola founder and Jake’s close friend, Tom Kartsotis, about dedicating a Shinola Great Americans Series watch to Jake. The vision for the project grew exponentially from there. We were all deep in the grieving process, so working on this together was cathartic and helped us stay close to Jake. The end result is a true reflection of Jake’s passion, creative spirit and pure love of life.”
The set includes a special edition of Shinola's Duck Watch, which has been updated with the Burton logo and an etching on the caseback of Jake riding the company's first production snowboard, the Burton Backhill. The set will also include a replica of that exact board as well as "13: The Story of Jake Burton Carpenter." Everything will come in a Leather Cooler Bag, which was based on an idea Burton had to package snowboard boots in a reusable backpack cooler.