W.W.W. meant something quite a bit different to the British Army in the '40s. Standing for "Wrist Watch Waterproof", Serica's first watch is the end result of a collaboration between French watch publication Les Rhabilleurs and Matt Hranek of the WM Brown Project. The W.W.W. William Brown Edition presents a versatile field watch in a design that is both rugged and refined with a perfectly-sized 37.7mm stainless steel case that frames its lacquered dial that can be fitted with Alpha or Broad Arrow hour hands with Dauphine minute hands and Superluminova markers. Two movement options are available: an automatic ETA 2801-2 or a manually-wound Sellita SW210-1, both of which offer a power reserve of 42 hours.