The program launches with the Rimowa Classic.
Rimowa Unique

Rimowa is taking a page out of the Nike playbook with a new customization service called Rimowa Unique. The service will launch with the cabin-sized version of the all-aluminum Classic suitcase, which can have its leather handles and wheels personalized with a selection of nine different color options. You'll also be to choose a specific luggage tag color and it can be monogrammed with up to three characters. No word yet on when we'll see different luggage options though we imagine this is just the start of a much larger customization program. 

rimowa.com

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