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Reigning Champ x Victory Journal NY

NY publication Victory Journal and Reigning Champ have teamed up to help show some support for COVID-19 relief efforts with a special capsule collection that celebrates the greatest city on Earth. The two brands and creative agency Doubleday & Cartwright have come together to create a limited edition tee and crewneck with 100% of the proceeds to go toward New York's Coalition for the Homeless. The organization provides emergency food, clothing, eviction prevention assistance, crisis services, housing, job training, and youth programs, services that are incredibly crucial in the epicenter of the COVID crisis.


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