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Reigning Champ celebrates the greatest of all time

Reigning Champ for THE reigning champ.
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Reigning Champ Muhammad Ali

Muhammad Ali and Reigning Champ? You couldn't ask for a more natural collaboration. The Canadian athletic wear brand is celebrating the sports icon with a collection of goods that are decorated with the dates "02/25/64", the date when Ali defeated Sonny Liston. The collection will feature a number of tops including tees, crewnecks, hoodies, and our favorite, a satin Stadium Jacket with tackle twill Cassius Clay lettering on the back. 


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