Reigning Champ is opening its first store in the United States with a massive flagship on Los Angeles' La Brea Blvd. The 6,000 square-foot, gym-inspired space boasts high ceilings and a custom modular shelving system that slides on rails, allowing for different configurations and layouts when needed. 

As with their apparel, the interior is meticulously detailed right down to the type of wood used, which is a Western Hemlock, a durable, straight grain wood used in millwork, a detail that references the brand's Canadian origins. The functional and ultra-minimal space lets the product do the all the talking and you can expect their full range to be on hand as well as LA-branded apparel that is exclusive to the La Brea location.

Reigning Champ LA
115 South La Brea Avenue
Los Angeles, CA


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