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Rado's Hyperchrome LS uses light-activated tech to adjust its functionality

The watch can be controlled by a smartphone, but not in the way you think.
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Rado Hyperchrome LS Moonphase

Look closely at the new Rado Hyperchrome LS and you'll notice there's a button in place of the crown. This button helps you adjust the watch by connecting to your smartphone, but not through Bluetooth or Wi-Fi. When you press the button, a small pinhole receives a light emitted by a dedicated mobile app that gives you access to all your watch's functionality. 

Another clever feature integrates a serial perpetual calendar and Daylight Savings Time so you never have to regularly change the date or the hour. The watch will be available in two versions, a moonphase (above) and a chronograph. 

The moonphase model has a bi-directional motor that rotates clockwise in the northern hemisphere and counter-clockwise in the southern hemisphere allowing for an accurate moonphase indication no matter which side of the planet you're on. It also features a sunrise/sunset window at 9 o'clock.

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