Skip to main content

Parmigiani designs a watch for the $2.6 million dollar Bugatti Chiron

Supercar-level timekeeping.
  • Author:
  • Publish date:
Photo: Parmigiani 

Photo: Parmigiani 

Bugatti has once again enlisted the help of watchmaker Parmigiani to build a new timepiece worthy of its recently revealed hypercar, the Chiron. The PF-Bugatti 390 Concept Watch has been designed like an engine for the wrist and much like the car, the watch hides its highly complex mechanicals inside the watch's elegant bodywork. 

Parmigiani created a modular design featuring a tubular engine that contains the watches main components that include a power reserve indicator, barrels, the planetary gears, and a flying tourbillon. That sits atop the skeleton dial that gives you a direct view into the cog-filled machine that is powering your watch.

Related Articles


Bugatti reveals the $3.2 million-dollar Chiron Sport

The new model features improved handling and faster cornering speeds.


Bugatti reveals its $5.8 million dollar Divo

The hypercar is designed to be a cornering missile.