Panerai sets its sights on sustainability for its latest timepieces
Panerai
Focusing on a much more sustainable future for Panerai, the watchmaker introduces a new collection of timepieces constructed out of recycled materials. At the center of the collection is the eLAB-ID, a new version of the Submersible that is almost entirely made out of recycled materials. The watch features a 44mm case, sandwich dial, and bridges made out of a recycled titanium alloy and is the first watch ever to use 100% recycled SuperLuminova and 100% recycled silicon for its movement escapement.
The company has also introduced a new eco-friendly steel alloy to their range with the launch of eSteel. Available in their Luminor Marina model ($8,700), the new material was designed to be as strong and resistant as a non-recycled alloy, meeting all the necessary criteria required for a steel Panerai timepiece. Panerai plans to launch the eSteel watches this October while the eLAB-ID is set for production in 2022.
