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Nike Shanghai

Located in the Nanjing East Road shopping district, Nike opens Shanghai 001, which will be the company's first 'House of Innovation' retail concept in the world. The four level complex covers 41,000 square feet and will be home to products that are exclusive to Shanghai as well as the latest in their performance segments, unique installations, a Nike Expert Studio for product personalization, and a "Center Court" space will the brand will hold speaker sessions and workshops. 

Shanghai 001 is now open and will be followed by a New York version of the concept later this fall.

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