New York has got its fair share of Nike retail stores, but their latest shop might be their most impressive. Coming to 650 Fifth Avenue at West 52nd Street in early 2019, the flagship will cover five floors offering retail concepts like Hyperlive, which will feature a data-driven selection of local Nike favorites and a fifth floor that will focus on one-on-one appointments and special services for Nike+ members. Technology will be a major factor in the store's experience with the ability to photograph a shoe with your phone and instantly see available sizes and colorways as well as digital checkout.
Aether's modular Outpost pop-up begins its journey in New York City
The pop-up shop will be open until January 31st.