Nike's Gakou Flyknit puts its wearers in charge of the shoe's branding

It's the first Nike shoe to include its own stencils for customization.
Author:
Publish date:
Nike Gakou Flyknit

Sometimes its the most minimalist forms that speak volumes and the new Gakou Flyknit is a prime example of that. The shoe was a prototype that kept stealing the attention of Nike's designers with its sleek, Aqua Sock/Sock Racer-like styling. 

What's really interesting is that the design team couldn't figure out exactly where to place a Swoosh and/or logotype to complete the look of the shoe. The solution? Pack the shoes with a set of rubber Nike logo stencils so wearers can customize the placement and color or leave it the way it is. 

The Nike Gakou Flyknit will be available online and in-store on August 24th. 

nike.com

Related Articles

AF1_Flyknit_Red_wide_original.jpg

Nike builds its lightest Air Force 1 with the help of Flyknit

Flyknit finally comes to one Nike's most famous sneakers.

Nike VaporMax 2020

Nike's new VaporMax 2020 is one of the brand's most sustainable shoes yet

The shoe features a full-length VaporMax Air unit made from 75% recycled material.