Nike has a new material that the company claims is their biggest innovation since Dri-Fit. Nike Forward is a material that is not the typical knit or woven fabric but instead turns fiber into textile using a needle-punch process. This material uses significantly less energy and has a lighter density than traditional fleece products and is 70% recycled content by weight. And what better product to debut the material in than the classic grey sweatshirt, which will be available in both hoodie and crewneck silhouettes.
Nike Forward will be available worldwide on September 15th.