Nike announces its new Every Stitch Considered collection

The new collection joins experimental labels like ISPA and NSRL.
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Nike is taking athlete data and digital design and merging it with traditional Italian craftsmanship in a new technical fashion collection that finds a balance between sport, lifestyle, and conceptual design. Part of the experimental Nike Design Exploration umbrella, Every Stitch Considered builds on the ideas from sub-labels such as ISPA to bring the processes and techniques from old world craftsmanship into the rapidly changing pace of Nike's R&D labs to push the envelope in apparel and footwear design. 

Every Stitch Considered will be available on October 26th. 

nike.com

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