Echoing the styling of classically styled runners, the Atsuma is much more than another retro-inspired sneaker from the Swoosh. The new style is an exercise in how to reduce material waste. Offcuts, which are normally seen as material waste are used as critical elements of the shoe. These offcuts are used in the lateral and medial panels in the shoe as well as the heel counter and eyestay, each serving as important pieces in the shoe's design and construction.
The Nike Atsuma will be available on January 1st.