New Balance has enlisted the help of six Japanese brands to rethink the 996 for a new series called the 996 Collaboration Project. You'll find brands such as Beams+ and N.Hoolywood in the mix, but the one that stood out to us was nonnative's simplified take that takes a more reductionist approach with a focus on materials over branding. The shoe swaps out the large "N" logo normally found on the 996 with a more subtle and smaller "NB" logo and a hairy suede and a yellowed sole were added to make it look like a used sneaker from the 80s. They've also given it a thicker tongue and elastic straps so it can be comfortably worn without laces.
Available July 27th.
¥18,800 (approx. $174) coverchord.com