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The New Balance 990 receives its latest update

The 990 was the first athletic sneaker to sell for $100.
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New Balance 990v5

New Balance's popular 990 silhouette is getting its fifth iteration with the release of the 990v5. Whether you were a supermodel or a sneakerhead, the 990 was and is a sneaker staple and back in 1982, it was the first athletic sneaker to be sold for $100. This year, the shoe receives its latest update with a shortened design to give it a slightly more contemporary look as well as premium pig suede and mesh construction in a choice of grey, navy, or black. It will also be available for customization if you need something a bit more unique. 

The 990v5 will be available on May 4th while the customizable NB1 990v5 launches on June 14th.

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