The pink wall on Melrose is about to get upstaged with a whole lot of yellow as Moscot comes to California with its first store in LA. The store will feature a full assortment of the brand's eyewear collections and it will be designed with the same touches that have made the New York store a destination for customers around the globe. It will also feature a Hall of Moscot Moments, which visualizes the Moscot story and leads to a speakeasy room at the back of the store. As for exclusives, the store will sell a limited edition version of their popular Lemtosh frame in a new straw colorway, which is limited to 100 frames.
Moscot Melrose is now open at 7977 Melrose Ave.