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Merci has grabbed a lot of attention for its unique store concept in Paris and now the shop is launching its first timepiece, the LMM-01. The watch keeps it simple with Helvetica numerals on a white or black dial and the case hits the bulleye in sizing at 37.5mm. The Swiss-made watch comes in a black NATO with silver hardware to match the case and you can even choose a Quartz movement or an ETA-2801-2 mechanical. 


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