Following the wishes of Virgil Abloh's family, Mercedes pays tribute to the designer with the reveal of his recent collaboration with Maybach. Project Maybach was designed from the ground up to blend off-road capability with Maybach's luxury heritage. As described by Mercedes-Benz:
"A design unlike anything that has been developed by Mercedes-Benz, every element of Project MAYBACH has been built from scratch. Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach's luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally metropolitan brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupe combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments."
Project Maybach is currently on display at the Rubell Museum in Miami, FL and will be on display until December 2nd.