Madewell has definitely made a name for itself in women's denim, but now the J.Crew counterpart wants to take on the men's market and they're going about it in a big way. Today, the brand will launch into menswear with a big focus on premium denim (from $115) that will consist of three fits and 21 different styles. Available in skinny, slim, or straight, the jeans will come in a variety of washes and will feature a touch of elastane to give it just the right amount of stretch. Alongside the jeans, the company will also have a collection of tees, sweatshirts, and denim jackets.
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The jeans use a 16.5oz raw indigo selvedge denim.