Did you know the average pair of jeans uses 42 liters of water in the finishing process? Levi's hopes to significantly reduce the excess water usage in manufacturing by 96% (1 1/2 liters) using new processes such as removing water from the stone wash and using ozone machines to clean fabric without a wash cycle. This week the brand is launching their new Waterless line which will feature key styles such as the 501 and 505 that were created using these new processes. Link
Levi's Made & Crafted Spring/Summer '16 collection heads to the California Desert
The brand's newest styles are inspired by the striking contrast of California's desert terrain.