Jordan Brand debuts its Modern Collection
Jordan Brand
Building off the ideas seen in the Jordan 33, the new Modern Collection brings their Flight Utility design language into a line of futuristic lifestyle shoes that use their latest Air Max 720 and React cushioning technologies. Featuring a utility-driven aesthetic that is built around comfort, David Creech, VP of Design for Jordan Brand describes the styling: "Jordan Brand's future aesthetic is born from careful consideration of materials and graphics. This is balanced by a studied grasp on technology. Our intent is to showcase the best of what can be done with contemporary tools, paying respect to the brand's inherent legacy of highest-quality sportswear while always embracing progressive craft."
The new styles will be available worldwide on April 1st.
