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Customization comes to Jaeger-LeCoultre's most famous watch

Atelier Reverso allows for over 5,000 combinations.
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Photo: Jaeger-LeCoultre

Photo: Jaeger-LeCoultre

Originally launched in 1931, the Jaeger-LeCoultre Reverso is celebrating its 85th birthday and for this special occasion the company has announced Atelier Reverso, where you will be able to come in and spec out your own bespoke Reverso. 

The first atelier will be located at their flagship on 13 Old Bond St. in London's Mayfair area, where you'll be able to choose from seven Reverso styles that can be equipped with a number of different options including 49 dials and colors and 800 straps. That makes for 5,277 possible combinations and you can also engrave the back of the Reverso, just like you always could.

Source: World Tempus

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