As much as we purchase everything online these days, it's taken a little while for watch companies to warm up to the idea of e-commerce. More and more brands are launching their own stores and today, Hodinkee becomes one of the first authorized online watch dealers with a major revamp to their online store.
The shop will be an official host to brands like Grand Seiko, Nomos, Tag Heuer, Zenith, Oris, Longnies, and more. What's even more impressive is the actual purchasing experience. You'll find real life wrist shots, beautiful (and accurate) studio shots, and you can even use the app to show the actual size of the watch next to your wrist.
Watches can be easily purchased using Apple Pay and once your order is completed, Hodinkee goes one step further and keeps a digital record that includes a certified insurance appraisal, warranty card, and your receipt. They've even gone as far as adding an additional year of warranty coverage on top of the manufacturers warranty.