Gucci I-Gucci

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Gucci's going digital with their latest timepiece, and for their first digital watch they did much more than slapping their brand name on some random digital watch. The I-Gucci is housed inside a polished stainless steel case and features swiss digital movement that powers the dual time zone display with city code indicator. The watch also features sapphire crystal, a black rubber strap with GG detailed lining, integrated circuit engraving on the caseback, and water resistance up to 100 ft. [$1,300]

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