Everlane is using the world's cleanest denim factory for its new line of jeans

The jeans are made from water that's so clean that you can drink it.
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Everlane is very proud of their first foray into denim and they should be. The company has utilized a factory where jeans are made and use a whole lot less water than traditional methods. 98% of the water that's used is recycled and that water is so clean that you can drink it and only .4 liters of water is needed compared to the 1,500 liters that's needed to make your average pair of jeans.

The factory has also placed a large focus on saving energy and air dries their jeans using the hot air from their factory machinery. And the sludge that's a toxic byproduct of denim manufacturing? That material is shipped to a brick factory and is turned into bricks to build affordable housing. 

Oh, and jeans. The end result of all this is a collection of three styles in three washes: Dark Indigo, Mid Blue, and Black. Those three washes will also come in a slim fit and a straight fit. Each jean is made from an 11 oz Japanese denim with a hit of Elastane for two-way stretch. 

$68, everlane.com

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