Skip to main content

Detroit Watch Company

  • Author:
  • Updated:


Looks like Shinola isn't the only game in town. The Detroit Watch Company is the brainchild from Patrick and Amy Ayoub, a husband and wife team who are launching the company out of Birmingham, Michigan.

The collection will launch with two styles: One is called the Pride of Detroit Aviator (above) inspired by Detroit's own Edward F. Schlee, an oil millionaire and pilot. The other watch is based on the founder of Detroit, Antoine Laumet de la Mothe, Sieur de Cadillac and both feature automatic Japanese Miyota movements and 44mm stainless steel cases.

Detroit Watch Company

Related Articles


Naval Watch Company launches a collection of military watches in collaboration with Lowercase

The designs are inspired by vintage military field watch designs.

nwc-le copy

Naval Watch Company launches a collection of limited edition for its Japanese retailers

The company launches a range of watches for United Arrows, Ships, Edifice, and Urban Research.


Naval Watch Company reveals its second collection with Lowercase

The watches will be exclusive to Edifice, United Arrows, and Urban Research.