Skip to main content

Beams enlists Briefing for an exclusive Apple Watch strap

The NATO-style strap draws from Briefing's military-inspired styling.
  • Author:
  • Publish date:
Beam x Briefing Apple Watch Strap

Famed Japanese retailer Beams is getting a new selection of Apple Watch straps from the bagmaker and accessory label, Briefing. Drawing influence from Briefing's military-inspired styling, the NATO-style strap is constructed from nylon webbing and features contrast stitching along the edges just like you would find on every Briefing bag. The straps are available in black or navy with NATO-style metal loops and every style is available for both the 42mm/44mm and 38/40mm Apple Watches.  

¥8,640 (approx. $79),

Japanese exclusives can be purchased from proxies such as White Rabbit Express or Treasure Japan.

Related Articles

Danner Light x Briefing

Danner and Briefing get together for Beams Plus

The two brands create a boot collaboration for the famed Japanese store chain.

DSPTCH Apple Watch Straps

DSPTCH launches a new range of Apple Watch straps

A collection of NATO-style straps for the most popular smartwatch in the world.


Headporter releases an exclusive line of straps for the Apple Watch

The famed Japanese brand handsomely accessorizes Apple's smartwatch.