Hodinkee is calling this AP the "hottest watch of SIHH 2017" and we could not agree more. Making watches out of ceramic has been a popular trend, but none have yet to take it to this level. The case and bracelet are not just ceramic, but the finish is brushed and takes an incredible amount of time to perfect and complete. The R&D alone took over 600 hours and it takes thirty hours to complete a single bracelet. This also means the watch is virtually resistant to everything and it simply just looks spectacular.