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adidas re-releases the first UltraBOOST

The original returns to stores on December 1st.
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adidas UltraBOOST

There's no denying that the UltraBOOST has earned its place amongst adidas icons like the Superstar and Stan Smith. Originally released in 2015, the sneaker quickly earned fans both in running and fashion due to the game-changing comfort of the Boost midsole, which has become a key technology across the adidas lineup. Tomorrow on December 1st, adidas celebrates the shoe that started it all with the re-release of the black and dark purple colorway. 

adidas will launch the shoe tomorrow during what they're calling Boost Week, which will also feature the release of a number of other popular colorways through December 7th.

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