You're probably not rushing to the gift shop at the local Sheraton to grab some branded merchandise before you check out, but if you're staying at the Ace you'll probably be feeling the exact opposite. They've just launched their Spring styles with Reigning Champ and boy do they know how to do hotel merchandise right. 

They've taken their signature crewnecks and hoodies and decorated them with a stylized Ace Hotel logo. Combine that with Reigning Champ's incredible fit and construction and you'll never want to stay warm in anything else. 

$130-$160, available now at acehotel.com.