Trek is updating one of their most famous models with the new Madone SLR, which gets improved aero and 700 Series OCLV Carbon for 2018. The bike's 700 Series OCLV Carbon construction is ultra lightweight and is the strongest carbon available from the company. Other features include comprehensive integration with invisible cable routing, integrated brakes, and more. They've also made it available with flat mount disc brake and direct mount rim brake options for the first time ever and the bike features a new geometry for improved speed and comfort.
Trek unveils its fastest road race bike, the seventh-generation Madone SLR
The bike features the company's new IsoFlow technology for enhancements in speed and handling.
Trek and Bontrager's WaveCel technology acts like a crumple zone for your skull
The helmet lining features cells that crumple like a car bumper during impact.
POC unveils its latest helmet safety innovation with the Omne Eternal
The helmet uses Powerfoyle technology to power an integrated light to improve your visibility.